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After years of building successful eCommerce businesses for other companies, DEVdirection opened its
retail division in 2002. DEVdirection Retail builds and operates eCommerce stores either owned by DEVdirection
or operated under contract by DEVdirection.
We have more than ten on-line stores. Each store carefully designed and marketed to appeal to its
target audience. DEVdirection Retail operates a fulfillment warehouse, a call center, marketing department,
and programming department to support this business unit.
Many people ask, why do we run so many separate stores? For the same
reason Limited Brands has Victoria Secret and Bath & Body Works instead of one super store. Targeted
marketing is a well known opportunity for appealing to and building a relationship with your customer.
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