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Marketing
Search Integration
DEVdirection has experience in installing and developing search applications used within Internets and Intranets.
Our developers have detailed experience in developing and tuning Microsoft Index Server, Verity Search Engine
and Microsoft Search.
Internet Marketing
DEVdirection not only produces web-based applications, but is competent in ensuring that they are seen by their
intended audience, either internal or on the Internet. DEVdirection's experience extends from registering Internet
sites with Search Engines to the development of marketing campaigns that ensure the application and brand are
effectively targeted at their intended audience.
Affiliate Marketing
By joining an effective affiliate marketing program, merchant sites can develop a cost effective way to generate traffic. There is a science to developing and running an effective affiliate marketing program.
Initally DEVdirection will set up your affiliate program and modify your site to communicate with major affiliates like Commission Junction and Be FREE. However DEVdirection will also provide ongoing assistance in reporting how your programs are going and in developing afiliate relationships to ensure that you gain the most from your program.
Email Marketing
Email is one of the most cost effective methods of communication in todays Internet age. Results of effective email campaigns dwarf nearly all other marketing strategies.
DEVdirections assist in developing email campaigns and eNewsletters. From developing HTML templates, to providing email capture and management DEVdirection will ensure that your campaigns remain effective and manageable.
Online Sales Optimization
Few eCommerce sites full-optimize their existing online customers. DEVdirection has developed tools and services that enhance online shopping by providing cross-selling techniques, coupon promotions, integrated marketing and numerous other cost effective solutions.
By effectively marketing to you existing online customers, you can increase sales by over 10%.
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