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SureHold’s patented product packaging
makes its super glue the longest lasting
super glue on the market. As a result of this
growth, SureHold’s expanding broker and
client network was tapping new markets.
This meant SureHold needed to
communicate with more field sales people
than ever before. DEVdirection built
SureHold’s sales support site to:
Provide critical sales information needed to close deals.
Make it easy for the sales person on the road to print or send information to clients.
Reduce cost of supporting an international sales force.
Quickly alert SureHold’s extended sales force of new products, deals and opportunities.
Customize and protect proprietary marketing information.
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Provide critical sales information needed to close deals.
Sales people and clients carrying SureHold products need product
images, product packaging images, store display images, shipping
details, and pricing. Some clients use this imagery and product
information in their own newspaper ads, catalogs or websites. By
making this information available on the sales support website
SureHold maximizes these opportunities without having to spend a
lot of money or time on individual requests.
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Make it easy for the sales person on the road to print or send information to clients.
Associated with each product are print and e-mail friendly product
information sheets, called Deal Sheets. Traditionally, when needing to
quickly send a Deal Sheet, a sales person would fax it. The low image
quality of a fax did not portray the quality of SureHold’s products or
shelf presence. High quality Deal Sheets, provided on the web site,
can be printed or e-mailed to clients.
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Reduce cost of supporting an international sales force.
Traditionally, SureHold has either sent boxes of
samples and Deal Sheets to their field sales team and
broker representatives. As their business grew into
international markets it be came very expensive to
send boxes of samples and Deal Sheets worldwide.
Using the web to make the information available to
this international sales force, SureHold can cost
effectively communicate product information, deals
and opportunities as well as facilitate requests for
samples and professionally printed information.
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Quickly alert SureHold’s extended sales force of new products, deals and opportunities.
Building new product awareness with SureHold’s sales force
is easily accomplished by sending an e-mail blast. This allows
the right people to find out immediately about the latest
products. By linking to them on the website they can view or
print the product images, packaging, displays and information
needed to quickly get new products onto the market.
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Customize and protect proprietary marketing information.
SureHold wanted to make information easily accessible to
their customers and sales team, but did not want market
sensitive information available to anyone on the web. To
address this issue, the web site is password protected. Users
have to login to access the site. Once a user logs in, the site
knows who they are and information is customized to allow
them to see the pricing structure that fits their business
volume and market.
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